Ties AI-generated video ad variants to platform conversion and spend data, helping performance marketers optimize ROAS by identifying which prompt/avatar/hook combinations drive results. · video ad analytics
Strongest: time/need on proven attribution spend; weakest: entry, ad-API dependency.
Condition: Only if you own the AI-generation step (prompt/avatar/hook metadata) so variant-level attribution is data no attribution incumbent can reconstruct.
| C — Control | Do you own the customer, or does a gatekeeper stand between you and revenue? |
| E — Entry | How hard is this to copy once it works? A rival's existence isn't the question — the durability of their advantage is. |
| N — Need | Is demand proven with money rather than vibes? |
| T — Time | Can income detach from your hours, or did you buy yourself a job? |
| S — Scale | How far does it reach without linear cost? |
Scored on the evidence below, against CENTS as we've adapted it plus a Buffett-style moat reading of every rival — the same referee for every idea, including the ones we generate ourselves. The verdict follows the arithmetic: we never relabel a score to make it read better, and the weakest commandment is always named. The exact rubric stays in-house so the scale can't be written for.
At $149/mo (assumed category price), you need 560 subscribers for a $1M/yr pace.
Nearest tracked rivals on that curve:
A rival's moat trend is its verified-revenue trajectory, not its rating — a 4.9★ incumbent with eroding revenue is a different opponent than a widening one. How it's computed →
| Cometly | verified MRR $203k · CENTS 8.4 · revenue trend: stable · X-chatter: some (trustmrr) | → moat stable X · active |
| Dailyglowup: Maximize Looks | verified MRR $13k · CENTS 5.8 · revenue trend: stable (trustmrr) | → moat stable |
Scores judge the market and business model — not your ability to execute. Verified MRR = independently tracked revenue; reviews/upvotes = platform-reported. Judged 2026-09-26.
Own generation and measurement together: tag every AI variant at creation so prompt/avatar/hook maps to spend — metadata pure attribution tools cannot reconstruct.
Cheapest next step: Pull 5 DTC media buyers running AI UGC, ask to see how they currently label variants in Meta Ads Manager; offer a paid pilot on one account this week.
Business-model variations of this idea, engineered to beat 6.2 — different vertical, audience, model, or wedge. Same harsh scale. Pro feature.
Close — but conditional. Every morning the engine files one mined gap, scored on the same harsh scale as this one. Free at 7am AEST, unedited.
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Weekly re-scan against the live corpus. If the market moves this ShipScore by a point, or flips the verdict, you hear about it. Free while we're small.