FTC and platform-disclosure compliance layer for influencer marketing campaigns, sold to brands and agencies to track creator payments and regulatory adherence. · influencer marketing compliance
DEAD SLOW · CAUTIOUS
5.2 ShipScore / 10
Time-freedom strongest; need weakest — tracked comparables stall under $2k MRR.
Condition: Only build if 3+ agencies pre-pay for FTC audit trails before code.
Part I — The Verdict what the instruments read
01 — The ShipScore breakdown
Control
4
C4 — post-scanning depends on Instagram/TikTok API access policy
Entry barriers
5
E5 — lane open, no strengthening incumbent, but no moat shown
Need
4
N4 — Tokfluence $2k, Infloxy $0k, zero Reddit signal
Time-freedom
7
T7 — productized scanning, though compliance review may need humans
Scale
6
S6 — global brands/agencies, but narrow compliance-buyer subset
What the five commandments measure
C — Control
Do you own the customer, or does a gatekeeper stand between you and revenue?
E — Entry
How hard is this to copy once it works? A rival's existence isn't the question — the durability of their advantage is.
N — Need
Is demand proven with money rather than vibes?
T — Time
Can income detach from your hours, or did you buy yourself a job?
S — Scale
How far does it reach without linear cost?
Scored on the evidence below, against CENTS as we've adapted it plus a Buffett-style moat reading of every rival — the same referee for every idea, including the ones we generate ourselves. The verdict follows the arithmetic: we never relabel a score to make it read better, and the weakest commandment is always named. The exact rubric stays in-house so the scale can't be written for.
02 — The pace test — $1M/yr
At $249/mo (assumed category price), you need 335 subscribers for a $1M/yr pace.
Nearest tracked rivals on that curve:
Tokfluence
$2k 2%
Infloxy
$0k 0%
Part II — The Evidence the receipts, good and bad
03 — Rival scan — corpus tracks 2 similar, 1 stalled under $2k MRR
Tokfluence — Only tracked earner here, and it stalls at $2k MRR — ceiling signal.
Infloxy — $0k verified MRR shows the lane converts poorly, not that it's free.
Writkeeper (@polsia) — Unlaunched but directly on-nose: autonomous FTC disclosure checks plus takedowns.
04 — Demand evidence
Verified revenue in the space is tiny: Tokfluence $2k MRR, Infloxy $0k.
Zero Reddit demand signals found for these keywords.
X chatter near-nonexistent: tens of views, zero likes on relevant product posts.
No funded companies tracked in or near the space — no validation capital.
05 — Risks
FTC enforcement is sporadic; brands may treat disclosure as a checkbox, not a budget line.
Big influencer platforms (Grin, CreatorIQ class) can bundle disclosure checks as a free feature.
Platform API terms restrict automated scraping of creator posts at scale.
Buyer is legal/compliance inside agencies — long cycles, small seat counts.
06 — Kill switches — what kills this with one decision
Meta/TikTok Graph API access — Policy change or scope revocation blocks post monitoring, gutting the core check.
Incumbent influencer-marketing suite — Ships free disclosure auditing, collapsing your standalone price to zero.
FTC enforcement posture — A quiet enforcement decade removes the fear that funds the purchase.
Part III — The Plan if you insist on proceeding
07 — What this scan can't tell you
Cannot tell whether agencies budget separately for compliance or fold it into legal.
No data on enterprise contract sizes — MRR comparables may be wrong buyer tier.
Unknown whether platform APIs permit the monitoring this product requires.
Scores judge the market and business model — not your ability to execute. Verified MRR = independently tracked revenue; reviews/upvotes = platform-reported. Judged 2026-08-25.
08 — The wedge & the next step
Audit-ready FTC evidence packs for regulated verticals (supplements, fintech, gambling) where fines are real.
Cheapest next step: Cold-email 20 influencer agency compliance leads offering a paid manual audit of one live campaign.
Not quite it? Spin the model
Business-model variations of this idea, engineered to beat 5.2 — different vertical, audience, model, or wedge. Same harsh scale. Pro feature.
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Weekly re-scan against the live corpus. If the market moves this ShipScore by a point, or flips the verdict, you hear about it. Free while we're small.