Scans live influencer posts for missing FTC/ASA/DSA disclosures tied to brand campaigns and alerts legal/marketing teams before regulatory action, sold to DTC brands and compliance teams. · influencer compliance monitoring
DEAD SLOW · CAUTIOUS
6.0 ShipScore / 10
Strong automation and reach; weakest is platform data access and unproven paid demand.
Condition: Two DTC brands or agencies prepay for monitoring before you build detection at scale.
Part I — The Verdict what the instruments read
01 — The ShipScore breakdown
Control
5
C5 — monitoring depends on Instagram/TikTok API or scraping tolerance
Entry barriers
5
E5 — no tracked rival or funded leader; lane open but cloneable
Need
5
N5 — zero Reddit signals, no tracked MRR; established adjacent compliance spend only
Time-freedom
8
T8 — automated scanning and alerts, no per-client manual review
Scale
7
S7 — FTC/ASA/DSA spans US, UK, EU; global DTC buyers
What the five commandments measure
C — Control
Do you own the customer, or does a gatekeeper stand between you and revenue?
E — Entry
How hard is this to copy once it works? A rival's existence isn't the question — the durability of their advantage is.
N — Need
Is demand proven with money rather than vibes?
T — Time
Can income detach from your hours, or did you buy yourself a job?
S — Scale
How far does it reach without linear cost?
Scored on the evidence below, against CENTS as we've adapted it plus a Buffett-style moat reading of every rival — the same referee for every idea, including the ones we generate ourselves. The verdict follows the arithmetic: we never relabel a score to make it read better, and the weakest commandment is always named. The exact rubric stays in-house so the scale can't be written for.
02 — The pace test — $1M/yr
At $399/mo (assumed category price), you need 209 subscribers for a $1M/yr pace.
No tracked rivals with verified revenue to benchmark against.
Part II — The Evidence the receipts, good and bad
03 — Rival scan
No similar products found in the radar corpus — either genuinely novel, or too small to track.
Quilltally (Polsia, teased) — Bundles affiliate tracking with disclosure — same buyer, broader wedge
Oathpin / Regulex — Early compliance/disclosure tooling could occupy the alerting niche first
Affonso — Affiliate tracking incumbent adjacent enough to bolt disclosure checks on
04 — Demand evidence
No Radar-tracked products and no funded companies in the space — demand unproven
Zero Reddit signals for these keywords; X chatter described as almost none
Only sparse missing-disclosure gripes (crypto influencers), low engagement, no traction
Multiple simultaneous launches (Quilltally, Oathpin, Regulex) suggest builders see a lane, not buyers yet
05 — Risks
Platform API limits force scraping, which invites bans and legal exposure
Enforcement is rare, so brands treat disclosure risk as tolerable, not budgeted
False positives on ambiguous disclosures erode legal-team trust fast
Influencer platforms (CreatorIQ-class) can ship this as a checkbox feature
06 — Kill switches — what kills this with one decision
Meta/TikTok API or anti-scraping policy — Loss of post-level access ends the monitoring product outright
Existing influencer-marketing suite ships free disclosure checks — Standalone alerting becomes a feature nobody buys separately
Regulators stay passive on influencer disclosure — No enforcement pressure means no urgency and no budget line
Part III — The Plan if you insist on proceeding
07 — What this scan can't tell you
Cannot tell whether DTC legal teams already handle this manually or in-house
No data on actual FTC/ASA enforcement rates driving buyer urgency
Unknown whether Quilltally/Regulex have paying customers or are vaporware
Scores judge the market and business model — not your ability to execute. Verified MRR = independently tracked revenue; reviews/upvotes = platform-reported. Judged 2026-08-31.
08 — The wedge & the next step
EU DSA/ASA multi-jurisdiction coverage for UK/EU DTC brands, which US-centric tools ignore
Cheapest next step: Cold-email 20 DTC brand legal/marketing leads with a free manual audit of ten live campaign posts.
Not quite it? Spin the model
Business-model variations of this idea, engineered to beat 6.0 — different vertical, audience, model, or wedge. Same harsh scale. Pro feature.
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Weekly re-scan against the live corpus. If the market moves this ShipScore by a point, or flips the verdict, you hear about it. Free while we're small.