Scans influencer posts and ad campaigns across social platforms to flag missing FTC disclosure tags, producing audit trails for agency and brand legal teams. · Influencer compliance software
DEAD SLOW · CAUTIOUS
5.4 ShipScore / 10
Automation strong; control weak — post data hostage to platform APIs.
Condition: Land two paid agency or brand legal pilots at $500+/mo before building full multi-platform scanning.
Part I — The Verdict what the instruments read
01 — The ShipScore breakdown
Control
4
C4 — scanning Instagram/TikTok posts depends on their API/scraping tolerance
Entry barriers
5
E5 — no tracked incumbent; only unreleased Veritrail/Provecore chatter, lane open
Need
5
N5 — zero verified MRR, zero Reddit complaints; FTC pressure real but unpriced
Time-freedom
7
T7 — automated scanning and report generation, but enterprise legal sales manual
Scale
6
S6 — global brands/agencies, yet narrow compliance-officer buyer pool
What the five commandments measure
C — Control
Do you own the customer, or does a gatekeeper stand between you and revenue?
E — Entry
How hard is this to copy once it works? A rival's existence isn't the question — the durability of their advantage is.
N — Need
Is demand proven with money rather than vibes?
T — Time
Can income detach from your hours, or did you buy yourself a job?
S — Scale
How far does it reach without linear cost?
Scored on the evidence below, against CENTS as we've adapted it plus a Buffett-style moat reading of every rival — the same referee for every idea, including the ones we generate ourselves. The verdict follows the arithmetic: we never relabel a score to make it read better, and the weakest commandment is always named. The exact rubric stays in-house so the scale can't be written for.
02 — The pace test — $1M/yr
At $499/mo (assumed category price), you need 168 subscribers for a $1M/yr pace.
No tracked rivals with verified revenue to benchmark against.
Part II — The Evidence the receipts, good and bad
03 — Rival scan
No similar products found in the radar corpus — either genuinely novel, or too small to track.
Veritrail — Named in X chatter doing FTC disclosure tagging plus audit trails — same wedge, earlier.
Provecore — Positioned as influencer marketing compliance/auditing aligned to FTC guidelines.
ReviewCut — Auto FTC disclosures in video — attacks the problem upstream at creation, not detection.
04 — Demand evidence
Evidence is thin: no radar-tracked products, no funded companies, zero Reddit signals.
X chatter shows three unreleased tools targeting this exact problem — interest without proof.
Promo posts for those tools show zero engagement; no traction visible anywhere.
No verified MRR or pricing data in the corpus for any influencer compliance product.
Domain archived since 2004-03.
05 — Risks
FTC disclosure checking is often a checkbox feature inside CreatorIQ-class platforms, not a purchase.
Detection accuracy on video/Stories is hard; false positives destroy legal-team trust fast.
Buyer is legal/compliance — long cycles, small budgets, no urgency until enforcement hits.
Three competitors already announced pre-launch; you may be third to an unproven market.
06 — Kill switches — what kills this with one decision
Meta/TikTok API and anti-scraping enforcement — Losing post-level access removes the scannable data the entire product depends on.
FTC enforcement posture — Sustained non-enforcement means brands treat disclosure audits as optional overhead.
Cannot tell whether brand legal teams budget separately from marketing for compliance tooling.
No data on actual FTC enforcement volume against brands versus creators recently.
Unknown whether Veritrail or Provecore ever shipped or have paying customers.
Scores judge the market and business model — not your ability to execute. Verified MRR = independently tracked revenue; reviews/upvotes = platform-reported. Judged 2026-08-27.
Cheapest next step: Cold-email 20 influencer agency heads offering a free manual audit of one past campaign; count replies.
Not quite it? Spin the model
Business-model variations of this idea, engineered to beat 5.4 — different vertical, audience, model, or wedge. Same harsh scale. Pro feature.
One evidence-backed gap a day, free
Close — but conditional. Every morning the engine files one mined gap, scored on the same harsh scale as this one. Free at 7am AEST, unedited.
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Monitor this idea
Weekly re-scan against the live corpus. If the market moves this ShipScore by a point, or flips the verdict, you hear about it. Free while we're small.