Fraud and authenticity verification layer for influencer/affiliate seeding campaigns that flags bot engagement and fake conversions; sold to DTC brands and agencies running performance-based influencer programs. · influencer verification
DEAD SLOW · CAUTIOUS
5.8 ShipScore / 10
Strong time-leverage; weak control — engagement data hinges on platform APIs.
Condition: Only proceed if 5 agencies pre-pay for fraud audits on live seeding campaigns before you build detection.
Part I — The Verdict what the instruments read
01 — The ShipScore breakdown
Control
4
C4 — fraud signals depend on Instagram/TikTok API access you don't own
Entry barriers
5
E5 — dreabeeai, Tracknow, ShieldLabs exist but none show traction
Need
5
N5 — tracked verifiers all stall under $3k; zero Reddit signal
Time-freedom
8
T8 — automated scoring dashboard, no per-campaign human labor once built
Scale
7
S7 — global DTC brands and agencies, digital delivery, mid-size buyer pool
What the five commandments measure
C — Control
Do you own the customer, or does a gatekeeper stand between you and revenue?
E — Entry
How hard is this to copy once it works? A rival's existence isn't the question — the durability of their advantage is.
N — Need
Is demand proven with money rather than vibes?
T — Time
Can income detach from your hours, or did you buy yourself a job?
S — Scale
How far does it reach without linear cost?
Scored on the evidence below, against CENTS as we've adapted it plus a Buffett-style moat reading of every rival — the same referee for every idea, including the ones we generate ourselves. The verdict follows the arithmetic: we never relabel a score to make it read better, and the weakest commandment is always named. The exact rubric stays in-house so the scale can't be written for.
02 — The pace test — $1M/yr
At $199/mo (assumed category price), you need 419 subscribers for a $1M/yr pace.
Nearest tracked rivals on that curve:
VERIFYID
$3k 4%
SMSVia
$2k 2%
BillionVerify
$1k 2%
Part II — The Evidence the receipts, good and bad
03 — Rival scan — corpus tracks 3 similar, 2 stalled under $2k MRR
Tracknow — Already bundles affiliate conversion tracking with fraud detection and influencer tracking — owns the workflow
dreabeeai — Directly targets influencer fraud/fake-follower detection via audience and engagement analysis
ShieldLabs_ai — Covers bot/VPN/anti-detect traffic quality, the conversion-fraud half of your pitch
04 — Demand evidence
Tracked verification rivals are tiny: VERIFYID $3k, SMSVia $2k, BillionVerify $1k MRR — and none are influencer-specific
Zero Reddit demand signals found for these keywords
X chatter is mostly low-engagement promo posts; complaints are vague grumbles about bots, not product-specific pain
No funded companies tracked in or near the space — no capital validating the lane
05 — Risks
Corpus 'verified revenue' comes from identity/SMS verification, not influencer fraud — demand for THIS wedge is unproven
Brands may not want proof their influencer spend was wasted; buyer incentive conflict
Platform API restrictions (Meta, TikTok) can gut the detection signal overnight
Detection accuracy disputes: false-positive flags on real creators destroy agency trust fast
06 — Kill switches — what kills this with one decision
Meta/TikTok Graph API access tiers — Restricting engagement/audience endpoints removes the raw signal your product scores
Affiliate networks (Impact, ShareASale-class) shipping native fraud scoring — Bundled-free detection inside the tracking layer makes a standalone tool redundant
Agency channel concentration — Losing two or three anchor agencies removes nearly all distribution at this scale
Part III — The Plan if you insist on proceeding
07 — What this scan can't tell you
Cannot tell whether DTC brands will pay to expose their own wasted influencer spend
No data on detection accuracy achievable without privileged platform data access
Corpus rivals are identity/SMS verification, so their MRR says little about influencer fraud demand
Scores judge the market and business model — not your ability to execute. Verified MRR = independently tracked revenue; reviews/upvotes = platform-reported. Judged 2026-08-23.
08 — The wedge & the next step
Sell performance-based recovery to agencies: audit seeding campaigns, quantify fraudulent conversions, take a cut of clawbacks.
Cheapest next step: Run free manual fraud audits on 5 live seeding campaigns and ask each agency to pre-pay for the next one.
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Weekly re-scan against the live corpus. If the market moves this ShipScore by a point, or flips the verdict, you hear about it. Free while we're small.