IncentiveBridge

Scored on the evidence below, against CENTS as we've adapted it plus a Buffett-style moat reading of every rival — the same referee for every idea, including the ones we generate ourselves. The verdict follows the arithmetic: we never relabel a score to make it read better, and the weakest commandment is always named. The exact rubric stays in-house so the scale can't be written for.

At $800/mo (assumed category price), you need 105 subscribers for a $1M/yr pace.

No tracked rivals with verified revenue to benchmark against.

No similar products found in the radar corpus — either genuinely novel, or too small to track.

• No tracked rivals in corpus — Absence of trackers means no validated buyer, not an open goal — bundled reporting inside incumbent wellness platforms is the real threat
• Incumbent corporate wellness suites (general market knowledge) — Virgin Pulse-class platforms already own the device integrations and can add compliance reports free
• Benefits brokers/consultants — Advisory firms already produce compliance documentation as a service and control employer relationships

• No radar-tracked products, no funded companies, no Reddit threads for these keywords
• X chatter explicitly near-zero: no launches, no complaints, no traction naming this combo
• Category-level: employers do pay for wellness platforms and benefits compliance, but no evidence of standalone spend on this report
• Demand for this specific wedge must be treated as unproven

• Compliance reporting is a feature incumbents can bundle, not a standalone budget line
• EEOC/ERISA wellness incentive rules have shifted before; rule change can erase or reshape the need
• Enterprise HR sales cycles (6-12 months, broker gatekeepers) starve an idea-stage builder
• PHI handling triggers HIPAA/BAA, SOC 2 and legal cost before first dollar

• Apple HealthKit / Fitbit-Google / Garmin API terms — Tightened third-party health-data sharing terms cut off the raw input the reports depend on
• EEOC/DOL rulemaking on wellness incentives — A new safe harbor or de minimis rule makes the compliance report unnecessary overnight
• Benefits broker / HRIS marketplace channel — If brokers won't refer or an HRIS bundles equivalent reporting, distribution disappears

• Cannot tell whether employers currently budget separately for wellness compliance or absorb it in legal/broker fees
• Cannot see whether incumbent wellness suites already ship adequate ERISA reporting
• No read on actual PEPM price tolerance or contract sizes for this niche

Scores judge the market and business model — not your ability to execute. Verified MRR = independently tracked revenue; reviews/upvotes = platform-reported. Judged 2026-09-01.

Sell the audit-defense artifact, not dashboards: a signed, regulator-ready incentive compliance packet for self-insured mid-market employers, distributed through benefits brokers.

Cheapest next step: Cold-email 15 benefits managers and two ERISA attorneys this week asking how they document wellness incentive compliance today and what it costs them.

Business-model variations of this idea, engineered to beat 5.2 — different vertical, audience, model, or wedge. Same harsh scale. Pro feature.

Close — but conditional. Every morning the engine files one mined gap, scored on the same harsh scale as this one. Free at 7am AEST, unedited.

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Weekly re-scan against the live corpus. If the market moves this ShipScore by a point, or flips the verdict, you hear about it. Free while we're small.