Compliance documentation and Medicaid billing management for licensed home care agencies, replacing spreadsheets with audit-ready logs and reconciliation. · Healthcare Admin Software
Strongest: control over direct-sold SaaS; weakest: undifferentiated versus Alora/myEZcare feature parity.
Condition: Win one state's Medicaid/EVV ruleset deeply enough that audit-survival, not features, is the pitch.
| C — Control | Do you own the customer, or does a gatekeeper stand between you and revenue? |
| E — Entry | How hard is this to copy once it works? A rival's existence isn't the question — the durability of their advantage is. |
| N — Need | Is demand proven with money rather than vibes? |
| T — Time | Can income detach from your hours, or did you buy yourself a job? |
| S — Scale | How far does it reach without linear cost? |
Scored on the evidence below, against CENTS as we've adapted it plus a Buffett-style moat reading of every rival — the same referee for every idea, including the ones we generate ourselves. The verdict follows the arithmetic: we never relabel a score to make it read better, and the weakest commandment is always named. The exact rubric stays in-house so the scale can't be written for.
At $400/mo (assumed category price), you need 209 subscribers for a $1M/yr pace.
Nearest tracked rivals on that curve:
A rival's moat trend is its verified-revenue trajectory, not its rating — a 4.9★ incumbent with eroding revenue is a different opponent than a widening one. How it's computed →
| Kibu | verified MRR $234k · CENTS 8.0 · revenue trend: stable · X-chatter: low (trustmrr) | → moat stable X · quiet |
| One Care Portal | verified MRR $5k (trustmrr) |
Scores judge the market and business model — not your ability to execute. Verified MRR = independently tracked revenue; reviews/upvotes = platform-reported. Judged 2026-08-17.
Own one state's audit protocol end-to-end — sell 'survive your next Medicaid audit,' with reconciliation exports formatted exactly to that state's reviewers, not a generic home-care suite.
Cheapest next step: Cold-call fifteen licensed agencies in one state; ask what their last Medicaid audit cost them and which tool they billed from.
Business-model variations of this idea, engineered to beat 6.4 — different vertical, audience, model, or wedge. Same harsh scale. Pro feature.
Close — but conditional. Every morning the engine files one mined gap, scored on the same harsh scale as this one. Free at 7am AEST, unedited.
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Weekly re-scan against the live corpus. If the market moves this ShipScore by a point, or flips the verdict, you hear about it. Free while we're small.